"Toytastic!" (Clash Magazine)

"Surgary melodies which stick in the brain like wine gums stick to your teeth" (DJ Magazine)

"Like Röyksopp's "Poor Leno"-- cold, lonely pop, bedroom danceparty shit" (Pitchfork)

Toy is an electronic duo formed by UK composer Alisdair Stirling and producer Jorgen Traeen from Bergen, Norway. Toy's playful tunes mix kids TV (Pingu, Radiophonic Workshop) and Japanese style electronica (YMO and Cornelius) with a touch of Scandinavian electro weirdness. They also manage to combine a flavour of incidental/elevator music with beats and grooves to create infectious pop. Stirling is behind the Bergen pop workshop/collective 'House of Hiss', working with Bergen producers The Sensible Twins (Hans Petter Gundersen and Kato Adland) which released 'Holland Park/Sugar Shoop' seven inch vinyl on New Records last year. Traeen is a well know producer who among others has produced Sondre Lerche, Magnet and Jaga Jazzist.He also has his own solo project Sir Dupermann on Smalltown Supersound. The band released 'Rabbit Pushing Mower/Valley Cars' as a vinyl seven inch on Telle Records described by the BBC as “an amusing cream puff of a tune”. Their second vinyl single 'Sedan Through Tunnel/Decorama' is about to be released on Smalltown Supersound. The same label will later on in 2005 also release the debut album by Toy.